We have heard so much lately about E.A.T and how Google is using this to measure the authority and trustworthiness of a website and it’s content.
I must admit, I was a little skeptical about it the power of E.A.T but now after seeing it myself I’m a true believer.
What is E.A.T?
The authority and trustworthiness of a website is assessed by using E-A-T which stands for : (Expertise, Authoritativeness, and Trustworthiness) a ranking algorithm designed by Google.
This algorithm evaluates the credibility and quality of a website’s content as well as the experience of the website’s owners, authors, and contributors.
Google evaluates a website’s expertise by examining the credentials of the authors and if the website is offering knowledge on a particular subject, the information should ideally have been produced by an expert or keen enthusiast in that niche or topic.
Google evaluates a website’s authority by taking into account lots of different markers, Like the website’s reputation and the caliber of its content. A website with a solid online presence and superior content will be seen as a more credible source of information.
What are markers and how does Google spot them?
Google cannot personally read your content. Let’s be clear on that. It’s not a person sat reading your content all day.
Its bots crawl your pages looking for signs like an address, phone numbers, inbound referring domains, author credentials, qualifications, listings in directories etc
Does Google look at backinks?
Yes, Google takes into account backlinks among other things when determining a website’s authority and reliability. Backlinks are links from other websites pointing to a particular webpage, commonly referred to as inbound links or incoming links.
Backlinks are seen by Google as a “vote of confidence” for a website. The likelihood that a webpage offers useful and reliable information increases with the number of reputable, related websites that connect to it.
However, the quality of the linking website and the relevancy of the linking website to the content of the webpage is equally as important as the number of backlinks. A website with a large number of backlinks from irrelevant or low-quality websites won’t be regarded and valued in the same manner as high quality links from proven sources.
One backlink from a good authoritative source like the New York Times will outperform 100 from smaller unknown sources.
What proof have I seen?
I have made a video that will explain better than I can write this blog post. So, be sure to check that out.
But, in a nutshell.
I added author boxes to my home page. I also added author bio boxes to the bottom of all the posts. It’s a free feature in Popcorntheme V2.
After doing so and waiting 48 hours the traffic on my site exploded!
Take a look at the video below and see for yourself