Shoppable videos have emerged as a dynamic tool for influencers who are part of the Amazon Influencer Program, allowing them to earn commissions by showcasing products in an engaging format.
Unlike traditional product reviews, which any Amazon customer can create post-purchase without financial incentive, shoppable videos provide a direct avenue for influencers to generate income through affiliate marketing.
Getting started with the Amazon Influencer Program is a step-by-step process, but with the right resources and guidance, influencers can expedite their journey towards successful monetization.
Product Reviews VS Shoppable Videos (Amazon Influencer Key Takeaways)
| Product Review ⭐ | Shoppable Video 🎥 |
|---|---|
| Accessible to all Amazon customers | Exclusive to Amazon Influencer Program participants |
| Shares thoughts as a consumer | Shares thoughts or showcases the product as an influencer |
| No monetary compensation | Offers financial rewards through commissions |
Comparing Product Reviews and Shoppable Videos
Product reviews and shoppable videos serve different purposes and offer distinct benefits for those interacting with merchandise on Amazon.
Understanding these differences is key to optimizing participation in the Amazon Influencer Program.
- Product Review:
- Available to any Amazon customer post-purchase.
- Allows customers to share their experiences with a product.
- Does not provide a financial incentive for the reviewer.
- Shoppable Video:
- Exclusive to participants in the Amazon Influencer Program.
- Influencers create videos showcasing or discussing products.
- When viewers make a qualifying purchase through a video, the influencer earns a commission.
Accessibility:
Anyone who buys an item on Amazon can write a product review, while only approved Amazon Influencers can create shoppable videos.
In terms of financial outcomes, product reviews do not offer monetary rewards, whereas shoppable videos can be a source of income for influencers, based on the purchases made through their content.
It is important for potential Amazon Influencers to recognize that product reviews are distinct from shoppable videos, which are more strategic in nature.
Those interested can join a private community and access a course that provides guidance for quicker entry into the Amazon Influencer Program.
Product Reviews Explained
Product reviews are a common way for customers to express their opinions on items they’ve purchased.
Any Amazon customer has the option to leave a product review after buying an item. Typically, after a purchase, Amazon prompts the buyer with an email or notification asking if they would like to provide feedback on the product.
This process does not offer any monetary benefit to the reviewer; their primary purpose is to share their thoughts and experiences with other potential customers.
On the other hand, ‘shoppable videos’ are a distinct feature available to members of the Amazon Influencer Program.
After applying and submitting their first three videos, approved Amazon influencers can create these particular videos, showcasing a product they’ve purchased.
Shoppable videos go beyond simple reviews; they can highlight various aspects of an item without necessarily providing a critique.
Key Differences:
- Product Review:
- Accessible to all Amazon customers post-purchase.
- Focuses on providing feedback.
- No compensation for the reviewer.
- Shoppable Video:
- Exclusive to Amazon influencers.
- Can be creative showcases, not strictly reviews.
- Offers financial rewards through commissions when purchases result from the video.
Shoppable Videos Defined
Shoppable videos are distinct from traditional product reviews.
Unlike product reviews, which any Amazon customer can write following a purchase, shoppable videos are exclusive to members of the Amazon Influencer Program.
To participate, an influencer first needs to apply and submit three initial videos. Upon approval, they gain the ability to create and share shoppable videos.
The key characteristics of shoppable videos include:
- Engagement: Influencers can express their viewpoints or simply showcase the product.
- Monetization: Influencers earn commissions when viewers click the video and make qualifying purchases.
These videos are positioned alongside the showcased products, potentially influencing customer purchasing decisions and driving sales.
Influencers benefit financially, fostering a symbiotic relationship between the content creators and the retail platform.
Understanding the Amazon Influencer Program
The Amazon Influencer Program allows participants to create shoppable videos which, unlike standard product reviews, enable influencers to earn commissions.
Any Amazon customer can leave a product review after purchasing an item. These reviews are purely the consumer’s opinions and do not provide financial compensation.
In contrast, shoppable videos are exclusive to members of the Amazon Influencer Program.
To participate, influencers must apply and submit their first three videos for approval. Once approved, they can then post shoppable videos to showcase items they have purchased on Amazon.
Here is a comparison of the two:
- Product Review:
- Available to all Amazon customers after a purchase.
- Offers a platform to share user experience.
- Does not include monetary rewards.
- Shoppable Video:
- Exclusive to Amazon Influencer Program members.
- Allows influencers to earn commissions on qualifying purchases made through their videos.
- Not limited to reviews, can also be used to feature products.
For those interested in joining the program and potentially speeding up the process, resources such as private communities and courses are available.
These tools can assist future influencers in beginning their journey with the Amazon Influencer Program more efficiently.
Monetization of Shoppable Videos
Shoppable videos are a distinctive feature for members of the Amazon Influencer Program. Upon approval, influencers have the privilege of sharing these videos alongside products on Amazon.
Unlike standard product reviews—accessible to any Amazon customer post-purchase—shoppable videos offer a monetary incentive.
Influencers leverage their insights and personal experiences with products to create these videos, which, when clicked on by a potential buyer, can lead to a qualifying purchase. Subsequently, the influencer receives a commission.
Monetization Pathway:
- Apply for the Amazon Influencer Program.
- Submit the initial three videos for approval.
- Once approved, create and post shoppable videos.
- Earn commissions from qualifying purchases made via these videos.
Getting Started with the Amazon Influencer Program
Understanding the contrast between writing a product review and creating a shoppable video is crucial.
Any Amazon customer can leave a product review after purchasing an item. This involves providing feedback on the product experience without any financial benefit.
On the other hand, shoppable videos are exclusive to participants of the Amazon Influencer Program.
Approved influencers who have submitted their first three videos can create these special types of videos.
The Amazon Influencer Program:
To become part of this program, one must apply and get approved. The subsequent creation and sharing of shoppable videos enable influencers to earn commissions on qualifying purchases made through their videos.
Steps to Get Started:
- Apply: Submit an application to the Amazon Influencer Program.
- Video Submission: Upon approval, create and submit your first three videos.
- Earning Commissions: Start earning commissions as customers make qualifying purchases through your shoppable videos.
Benefits:
- Financial Incentives: Unlike product reviews, shoppable videos can earn you money.
- Influence Purchases: Share your thoughts and opinions to help guide potential buyers.
Additional Resources
- Amazon Influencer Program: For those seeking to monetize their Amazon product experiences, joining the Amazon Influencer Program is a viable path. Members can create shoppable videos to earn commissions on qualifying purchases.
- Shoppable Videos Guide: A tutorial on crafting compelling shoppable videos, aimed at enhancing viewer engagement and potentially increasing earnings through affiliate commissions.
- Product Reviews: Learn how to write effective product reviews on Amazon, which, while not monetarily compensated, can influence fellow customers and enrich the community.
- Private Community Access: A link to a private community that offers support and insights for new influencers, easing the transition into the program. Check out my Side Hustle Insider community here.
