Well, August was interesting for me as it was the first month as a full-time blogger that I took 2 weeks off.

I was a little worried that my income might have suffered for it.

Well, check out the video to see if it did.

One of the most important things about your website and your online presence as a brand is your domain.

Unfortunately, it’s extremely difficult to start using a new domain from scratch – you’re automatically relegated to the bottom of SEO ranks.

This is why many businesses turn to aged and expired domains.

Aged and expired domains are both domains for which the original owner has stopped making payments and which have gone back to the open registry. Expired domains are within their default period, and may have been used for sketchy reasons. Aged domains have been out of use for quite some time, and are more historically secure.

Here’s what you need to know about aged and expired domains, and how to choose the right one for your brand.

Aged Domains

Aged domains are domains – that is, a unique identifying name appearing in the URL of a particular website – which have existed for more than a few years.

These domains have gathered backlinks and worked their way up in search engine results pages (SERPs), meaning that they have an inherent advantage over new domains.

There are many reasons that an aged domain might become available, including:

Aged domains are regularly auctioned by hosting websites, and can range from around $50 to upwards of $1000, depending on its popularity.

While this may seem expensive, it’s for good reason – having an aged domain you can use for your brand means instant SEO boosts and the potential for redirected traffic.

odys

Expired Domains

Expired domains are, as the name implies, domains for which the ownership rights have, or will shortly become, expired.

This could again be due to lack of payment or forgetfulness on the part of the original owner, but it may also just be that the site is no longer in use.

They can also become available because they’ve been found to be used for spam and have been seized from the original owner.

Because of their somewhat sketchier possibilities, it’s important to vet expired sites carefully by examining their link profile for quality.

If search engines are already marking the domain as spam, it may cancel out any potential longevity benefits it would otherwise have had.

This means that aiming to use an expired domain for SEO reasons is probably not the best use – they’re better for brand new sites.

On a positive note, expired domains tend to be significantly cheaper than aged domains due to their quick reselling (most within 30 days of defaulting on payment or seizure) and link profile quality.

Expired domains can start at around $12, making them affordable for new businesses and startups to purchase and invest in.

odys
Mention Carl Broadbent and get $100 off

Choosing Your Domain

Regardless of which kind of domain it is, if you’re choosing to purchase and reuse a previously owned domain, you need to do some basic research to ensure that you’re getting the quality and advantage you’ve paid for.

Firstly, you’ll want to run a search on a website archival device. These tools, such as the Wayback Machine, allow you to see the website as it would have appeared during its live history.

way back machine
Hutchandcage results from way back machine - Clean history

This gives you a sense of who the original owner was, what they used the site for, and the potential audience you’re inheriting. It also lets you verify the age of the website.

After that, you’ll want to gather a complete link profile of the domain. Assess the quality of the backlinks the domain received and whether or not it was used for spam.

This can help you spot red flags early and avoid domains that have been flagged by Google and other search engines.

Finally, you’ll want to check for any patents or trademarks associated with the domain. This can help you avoid purchasing a domain that sounds too similar to a trademarked brand name that is currently in use.

Once you’ve done that, you can purchase the domain and begin using it for yourself.

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

After the upheavals of 2020, it seems that all eyes are on the opportunities the internet can provide for building businesses and generating income.

Indeed, 2020 was the year that I kicked off my YouTube channel.

In just 12 months my two channels have seen amazing growth and enabled me to build an authentic encouraging community that I learn so much from:

As a full-time blogger and affiliate marketer, who has built and sold multiple online businesses, I am well aware of the surging demand that is building up for websites that are capable of generating passive income.

More and more people are becoming switched on to just how much they can achieve with a well-targeted and optimized online blog. 

I've said it before and I'll say it again. There has never been a better time to start an online business than right now!

Resources, expertise and free advice about online businesses are in plentiful supply meaning everyday people can quickly and effectively build profitable online businesses that they can run for income or sell for capital sums.

The internet is the perfect place for a self-starter to build a business and as I have found out creating engaging and insightful content is a key driver of success!

But if you are still in doubt, or hesitant to take that first step, let's take a look at some global stats that will give you insight into the sheer scale and scope of online businesses, blogging and affiliate marketing in 2021.

I've stacked up some remarkable online business stats, affiliate marketing stats, and blog statistics that I hope will show that online enterprise is a great investment of your time and effort.

Let's get into this!

Whopping world wide web statistics for 2021

If you are wondering where, to begin with starting your turbo-charged website, I thoroughly recommend watching my friend Alex at WP Eagle break down how you can set up your own affiliate marketing website.

This video runs through all the key steps from start to finish:

Use these online business statistics as motivation for getting yours off the ground:

Do you want to know when the best time is to sell your online business?

Take a read of my article “When should you sell a website?”

The affiliate marketing industry is certainly going from strength to strength…

For a lot of people, the concept of affiliate marketing and its earning potential sounds just that little bit too good to be true. In these articles I answer the naysayers:

Here are some great stats on online purchasing decisions:

If you're on the fence about becoming an Amazon Associate, these Amazon statistics show why this affiliate programme is one of the most popular: 

Are you interested in what is going on with the Amazon Associates program right now?

Get up to speed with my video 7 Pros and Cons of the Amazon Associate Program in 2021:

If, like me, you use WordPress, take a look at the remarkable market share this content management system (CMS) has:

If you are looking for a cracking WordPress theme for your next affiliate marketing niche website, you need to check out the POPCORN theme I have just released in partnership with Alex from WP Eagle and Phil from SpidrWeb that has been built for outstanding speed.

Learn more in this video:

Stay up to date with the competition with these 2021 blogging stats:

If you are on this site, you will know that blogging can be a lucrative trade.

Learn more about the income streams you can enjoy as a blogger in my article, “How do bloggers make their money?”

Have a look at the state of play for social media in 2021:

Look at that! I'm a man with Pinterest boards. In this video I tell you all about them and how I use them to drive lots of traffic to my sites:

If you have not yet looked into email marketing, these intriguing email marketing statistics demonstrate that it offers a wealth of opportunity!

If you are thinking about setting up email marketing. I have reviewed 5 great Email Service Providers that are just right for starting as they are all under $30 per month.

Take a look at “5 Email marketing tools under $30 a month”.

For me, these stats are encouraging indicators of a bright future for online businesses that utilize digital and content marketing to engage an audience. 

There are so many opportunities to make an impact online in a variety of niches and sectors, with powerful marketing channels and tools that everyone has the opportunity to access. 

Let these statistics motivate you to participate in these fast-moving sectors that are experiencing real growth that you can harness and profit from. 

In addition, you have a wealth of experience and expertise you can learn from in the form of digital marketers and affiliate marketers like me who take the time to show you how to build passive income through quality content creation. 

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

I hope you have hot soapy water and a sponge to hand because right now we are going to take a look at how to clean up your email list

Think about it, you probably have done an excellent job of getting your first 5000 subscribers and now you have a long list that is growing continually.

But, mixed in with the stellar responses and conversions, there will be dank, dark corners where unresponsive subscribers and dud emails are lurking - so the list will need a good old clean from time to time.

Well, you can set the bucket and sponge to one side and load up the computer as we take a look at the steps you need to take to give your email list a good scrub, improving your sender reputation and email deliverability as you go.

Let's get into this!

You could always check out my video on the topic. Click the link below

https://youtu.be/UZ6ErMh-DA0

Just what exactly is cleaning an email list?

Email list cleaning is simply the task of removing inactive email subscribers. This may be due to:

Whatever the reason, the main symptom you are looking for is an email subscriber who has had no engagement with your emails over a prolonged period, typically 3 months.

Think of your email list cleanup as a regular housekeeping task that comes with email marketing.

If you have neglected to do this, I hope I can encourage you to make this part of your routine.

Why cleaning up your email list is a must.

If you plough on with your email marketing oblivious to the condition of your list you are taking a risk.

Email lists are like plants, they can grow, but they also can rot and decay, becoming toxic to your whole operation if neglected. 

It is thought that most email lists lose just under a quarter of their subscribers annually through unsubscribes.

A further 10 to 25% of subscribers may simply go cold, staying subscribed but not opening your emails.

clean up your email

These cold subscribers don't stand out in a large email list but they can affect the performance of your entire list and the campaigns you create.

The deliverability of all of your emails is affected by the presence of cold subscribers.

If a significant proportion of your emails go undelivered it can affect how mail servers perceive your email campaigns.

Emailing uninterested subscribers can mean that your emails are marked as spam, leading you to run foul of the spam filters generally. 

Using a good email provider to build your email list like Convertkit really helps make the process of building a successful email list thanks to all its pre-built tools. That's why I use them.

Keep deliverability issues at bay

Keeping a clean email list is essential for maintaining the deliverability and reputation of your email domain.

One of the most effective ways of improving your email deliverability is to weed out inactive subscribers and bad emails will prevent you from getting to the stage where large numbers of emails are being blocked before taking action.

Don't let yourself get snagged by dodgy signups, uninterested subscribers or emails that continually bounce!

Cleaning up your email list also delivers several other benefits that will help you get more value from your email marketing.

Here are some of the key advantages of cleaning your email list:

Work with a more responsive pool of subscribers

Once the subscribers that never respond, or fake emails are removed, you will find yourself with the people who genuinely want to hear from you and often reply.

After all, you need to know what your subscribers want or are interested in, and dealing with a responsive group will make it that much easier to increase your conversions or transactions by serving them in a more targeted way.

Your bounce rate should be lowered

Cooling or cold email addresses are often the culprits behind a rising hard or soft bounce rate. If you are noticing that your bounce rate is creeping up along with your email list, you're likely accumulating undeliverable email addresses that need to be removed. 

Lift your conversions

The inactive or undeliverable emails you are keeping have no chance of converting. Removing them immediately shows you the real conversion rate you are working on.

Stripping back to a more engaged audience leaves you able to focus on improving the quality of your emails to boost conversions further.

Save on the cost of your email marketing package

As so many Email Service Providers charge for their services based on the number of subscribers you have, you could be paying more than you need to.

Sending hundreds or thousands of emails to inactive subscribers is a waste of money.

deleting cold subscribers

Reducing your list may mean you can operate on a cheaper package while enjoying better results.

Get a more realistic picture of how your email marketing campaigns are going

By sending emails to persistently inactive users, you are skewing your campaign stats towards those emails that are going to be undelivered.

The only way you will know how engaging your content actually is by removing the emails that are never going to receive it.

With clean data, you are going to have more impactful and actionable insights from your analytics and feedback data that you can harness to improve your campaigns.

A cleaner, more engaged list delivers the best ROI. 

With better deliverability comes raised open rates and which should translate into a bottom-line increase in revenue.

An improved sender reputation will lead to your emails being prominently placed in inboxes, strengthening your brand's ability to reach and engage subscribers.

Starting off slow and only sending a few emails to people you know who WILL open it can improve your sender score.

small clean email list

Maintaining your email subscriber list is one of the best ways of enhancing sender reputation 

By keeping your email list free of unresponsive and dodgy emails you will be protecting the reputation of your domain.

Lots of emails that are not opened or deleted really harm email domain reputation and increase your overall chances of being diverted to spam.

Regular re-verification is a key strategy for keeping your list up to date and reducing the incidence of mail being trapped by spam filters. 

So, by cleaning up your email list, you'll not knock a lot of deliverability issues on the head but also acquire favourable account metrics to build email domain reputation 

I have to say that working with a more responsive pool of subscribers makes for more satisfying work and keeps my messages out of the spam folder. 

If email domain reputation leaves you scratching your head, why not pop over to my article “How to avoid emails going to spam ” where I explain why boosting sender reputation is a long-term strategy for avoiding the dreaded spam filter. 

If your email list is due for a clean up, let's run through how to properly clean up your email list. Just like pruning a tree, you have many ways in which you can go about this, meaning you can settle on a routine that works for you. 

Email marketing re-engagement is my go-to strategy for keeping my list clean and active!

One of the key methods I routinely use for list clean up is a re-engagement campaign.

This marketing strategy has been aced by e-commerce pros who call it various names like win-back campaigns or reactivation emails

What is a re-engagement email campaign?

An email re-engagement campaign is a sequence of emails that you specifically send to your inactive subscribers. The objective of these emails is to stimulate some kind of response and interaction that will let you know that it is worth continuing with them on your list. 

It works for all sorts of subscription services but here we will apply it to email. I'm not ashamed to say that it is 100% about warming over the cooling or cold part of your email list to see if you have any retrievable subscribers before they are purged. 

Setting up and running a re-engagement campaign for your inactive subscribers.

Obviously, you cannot pop round, knock on the door and ask if anyone is home, but I have found that a more targeted approach to dealing with subscribers that have gone cold can revive some lost connections and helps me definitively clean up my list. 

As some of you may know, I am having a great time using ConvertKit for my email marketing. So I will run through how I tackle cold subscribers on this Email Service Provider platform step by step.

Step 1: You need to identify your cold subscribers. I do this by creating a tag for them.

Being a data and metric fanatic, I love ConvertKit's amount of segmentation you can achieve. It's easy to separate out the cold subscribers.
Simply head over to the right-hand sidebar where your tags will be and hit the create a tag button.
Keep it simple and call it “cold subscribers”.

Step 2: Filter your email subscriber list by individuals who have not opened an email from you in the last 3 months.

ConvertKit will pull you up a list, providing you with the number of emails that meet this criterion.

Step 3: Head over to the bulk actions tab and click “Tag Selected Subscribers”.

The tag you will add is your newly created tab called “cold subscribers”. Now you have identified a group of cold subscribers you are ready to tackle them head-on.

Step 4: Head over to the Broadcast tab and create a new email broadcast for your cold subscribers.

Bring up a new email broadcast and select your tagged cold subscribers as the recipients.
You are now ready to draft an email to your cold subscribers, usually asking them if they still want to hear from you

Step 5: Put some effort into writing a re-engagement email that gets to the point and asks them if they are still interested in hearing from you.

Re-engagement emails are probably best kept short, given these subscribers have not been opening your regular ones.

Hold back from being brusque and stiff. If you can try to woo them. 

Here are my top tips for creating re-engagement emails that can resuscitate even the coldest of subscribers.

Ask them if they still want to hear from you. This is a basic step and makes a great subject line.

Tell them what they are missing. Let them know what has been happening over at your website or channel.

Do you have a voucher code or offer that could entice them? Send that over!

Direct them to their email subscriber options. They can choose to unsubscribe if they want. 

A verification link is a reputation-building CTA.

This is an effective confirmation of the desire to continue receiving emails from you and will let them know that they are not unsubscribed.

Send them to a questionnaire. They may want to only hear from you about certain topics or less frequently - a little feedback goes a long way.
 
Experiment with email subject lines and content using A/B testing.
ConvertKit is great for this type of experimentation that could help improve your open rate. 

Merge tags are a must.  Use as much personalization as possible in your effort to get them to respond.

HubSpot has some great examples of re-engagement emails drawn from the e-commerce sector.

Step 6: Use the Automation section in ConvertKit to set up the rules for sending your re-engagement email.

You definitely don't want to end up deleting the subscribers that respond to your email.

So you need to ensure that they do not continue to be labeled as cold subscribers. 

Click the “Add rule” button and then create a trigger (usually a CTA link in your re-engagement email).

The Action that you need to set up in response to the trigger is that the subscriber will be removed from the cold subscriber's tab.

Make sure that your link trigger is correctly set up and active in your broadcast email.

Step 7: Send your email to your cold subscribers.

Just in case my first email is missed, I will send 2 re-engagement emails before deleting cold subscribers, waiting a week between each one to check for a response. 

Step 8: After waiting for a response, it's time to say goodbye and purge those cold subscribers.

Subscribers under your “cold subscriber” tab are now a group who have not replied to any of your re-engagement emails and to be honest, need to go.

Simply delete them and continue with your active campaigns. 

One of the great things about ConvertKit is its automation.

Once I set up this tag and broadcast, I can run it again and again; whenever subscribers go cold, they become eligible. 

A bit of reflection is always valuable when considering cold subscribers.

After all, no marketer is infallible and there may be a reason why a proportion of your subscribers are ignoring you. People lose interest and their needs change. 

Addressing some of the common reasons why email subscribers go cold can be the key to keeping your email list effervescent! Here are some areas to look out for with your campaigns. 

Keeping a clean email list is all part of getting the maximum value from running email marketing campaigns.

There are multiple factors involved in making an email marketing campaign successful, but list cleaning and maintenance are some of the big ones.

I have found that staying on top of cold subscribers has meant that creating campaigns and interacting with subscribers has been much more satisfying.

And I can rest assured knowing that I am doing my bit to keep my email domain reputable and my emails hitting inboxes. 

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

Let's talk about how to avoid emails going to spam.

For those of you who are steadily growing an email subscriber list and running campaigns, you'll know that it's hard to avoid some of the emails you send ending up in someone's junk mail folder, despite the opt-in from the recipient. 

If you are anything like me, you may be pressing the mail merge or send button on your email software provider with trepidation and eyes closed.

After years of email marketing, I am still worried that I will be labeled a spammer and get blacklisted!

When you are handling a list of tens of thousands of emails the last thing you need is to have a large volume of your carefully crafted emails heading straight to spam.

It's a fickle world out there and you are not only dodging spam filters, but your emails are also at the mercy of subscribers who decide to mark your thoughtful communication as spam.

So we're going to get all technical and look at how spam filters work and explore some long-term strategies that may help you to stay out of the spam folder and even lift your open rate.

Ready? Then let's get into this. 

https://youtu.be/ndVh0XiQXM4

We can't escape the fact that spam is a really big problem

With over 55% of emails being designated as spam, it's no surprise that yours are being dragged into the lineup by spam filters.

It might surprise you that spam rates are dropping, especially if you check your own folder from time to time. Just like legitimate email marketing, spam messages bulk email broadcasts, but 100% unsolicited, and sent from shady addresses with even shadier content.

Spam is not just an inconvenience, it congests mail servers and inboxes and can overwhelm email service providers if it is not curbed.

Spamming also breaks the law and offenders can and do find themselves facing fines or prison times.

So, it's no surprise that email services are going to target and remove anything that looks like spam

The spam filters that protect email inboxes have increased in sophistication and sensitivity over the years.

The pushback against spam is a coordinated effort that includes both Internet Service Providers and Email Service Providers who monitor IP-address activity and email activity for patterns of use/behavior that are indicative of active spamming campaigns.

sending an email to spam

There are Domain Name System (DNS) blacklists against which email senders are checked, with blacklisted IPs automatically having their emails blocked. 

Spam filters read every email - even if the recipient doesnt!

Spam filters from Gmail, Outlook, Yahoo and other email providers provide algorithmic protection that scans messengers for trigger words, phrases and symbols that are associated with spam.

These spam filters vary in their level of strictness and usually are the final hurdle at which many genuine email marketers fall. 

As a legitimate email marketer, you do not want to find yourself lumped with spammers

But it does happen and if it does it is a real hassle to have a large proportion of your active campaigns not reaching people who are genuinely interested in what you have to share.

That's why it is vital to know the steps you can take to ensure that your emails bypass spam filters and I'm not talking about short-term workarounds but some decent long-term fixes.

To know how to avoid spam filters, you really need to know how they work. 

Your email subscriber's spam filter will use multiple criteria to assess the veracity of an incoming email and make a decision on letting it through to the inbox.

This usually involves scoring multiple factors in the incoming email and assigning an overall spam score that must meet a prescribed threshold for being allowed to pass.

If we can understand the scoring factors, we just might be able to adjust what we are doing with our email marketing to get more emails through to subscriber inboxes.

The key areas reviewed by spam filters include:

A closer look at sender reputation and email domain reputation

Email domain reputation, also known as, email domain authority, email reputation, or sender reputation is the factor that you can work on for a long-term solution for emails going to spam.

Email domain reputation is a score that is applied to your email domain by ISPs. It is very similar to Moz's Domain Authority and is scored out of 100.

Email reputation is all about the reliability and trustworthiness of your email domain and the likelihood that the emails you are sending are not spam.

If you can boost your sender reputation over time you will experience a reduction in the number of your emails that get flagged as spam. I think that Alyssa at ConvertKit Creator Education explains this really well:

Now you're armed with what the spam filters are looking out for let's look at some actionables for boosting reputation and getting your messages sent direct to inbox

What I am seeing with working with my own email marketing campaigns is that to boost your email domain reputation, all your ducks need to be in a row.

Leave nothing to chance (or the Email Service Provider). Check, check and check again. Let's run through some key areas you will need to tackle:

[A] Consider your choice of Email Service Provider

Email Service Providers can make or break your campaign. There is a reason why people pay a premium for ESPs like MailChimp, ConvertKit or AWeber to send their emails.

The ESPs value is in their reputation which they police jealousy. They are perceived by spam filters as being trustworthy, which boosts your chances of successfully delivering your email.

It's like sending your post with a smart uniformed delivery person, versus a shifty masked individual carrying a mailbag with holes. Who would you prefer to receive your mail from?

[B] Smarten up your sender name and email address

Having a recognizable, branded name and address for your emails increases confidence that your mail content is not spam.

Unknown or obscure addresses that do not match up with the name of the sender are likely headed for the spam folder.

If the email address you use has numbers in it or is an address that starts with ‘noreply’, changing these could improve your deliverability. 

[C] Take care with your subject line

The subject line of your emails is critical to encourage subscribers to open them, therefore boosting your open rate, a favorable metric for building your reputation. 

Spam filters use algorithms to read the subject lines you create and cross-reference them against known spam emails.

Things you can do to avoid being caught out by your subject line include avoiding heavy use of numbers, symbols and capitalized writing and writing clearly and simply. 

Also, make sure that your subject line matches your email content as any mismatch will have it labeled as spam. Your subject lines should not be used just to entice people to click on them. 

[D] Harness a double opt-in

You should never send emails without the recipient's permission. Therefore it will help your campaigns to demonstrate as strongly as possible that your subscribers have truly provided consent for you to contact them. 

One of the best ways of doing this is to set up a double opt-in for your email subscribers.

Double opt-ins contain two steps for a successful sign-up; completion of your signup form will trigger an automated email with a confirmation link that the subscriber must click on to verify their email address.

[E] Whitelisting is even better for establishing a trust relationship with an email subscribers spam filter

Encourage your email subscribers to add your email address to their contact list. This is one of the most reliable ways of ensuring that your emails will sail by a spam filter.

This is a great boost for your email domain's reputation as if your email address is on a lot of contact lists, their ESP will start to recognize your emails as being trustworthy. 

[F] If you are hoarding inactive subscribers it's best that you turn them loose.

Maintaining an email subscriber list requires a lot of pruning if you are to keep your sender reputation high. One area you need to stay on top of is the inactive users that you are accumulating.

These individuals may have opened one or two of your emails early on but now your analytics show no evidence that they are receiving or opening your mailshots.

These people will drag down your stats and domain reputation as the messages sent to them remain undelivered. Set an expiry date for purging inactive subscribers and stick to it.

I'll run through how you can do this in my article "How to clean up your email list and improve deliverability "

[G] Making it easy for users to unsubscribe will keep your list nimble and boost reputation.

When you are starting to grow an email subscriber list, every signup is precious and you love to see the numbers climb.

However, it is better to have a smaller and more responsive list than a long list of people who are no longer interested in what you have to share.

Making the unsubscribe option clear allows subscribers to freely choose to remain or leave your email list. It also reduces the potential for them marking your messages as spam.

[H] Optimize your email frequency

It may be a little hit and miss at first, but it is well worth establishing the best frequency for email communication with your subscribers.

Sending emails too frequently reduces their value and increases their potential to be recognized as spam.

This will require regular review of your analytics as you find that sweet spot of a high open rate without losing too many subscribers between emails.

Engagement is vital for building reputation, so paying attention to how your subscribers respond to your emails will definitely pay off.

[I] Be careful with email bounce rate

A sustained, high proportion of returned emails will decimate your sending reputation so you want to avoid this as much as possible.

Normally there will be multiple delivery attempts before the mail server defaults to returning your emails to a particular address. 

In my opinion, you do not want to neglect this issue. If you are having problems with a particular email address it's probably best to nip it in the bud!

[J] Quality engaging content is key to keep subscribers switched on and interacting with your emails.

Remember, it was great content that motivated your subscribers to sign up in the first place.

It's hard work but by paying attention to your subscriber list and making an effort to find out what makes them tick and what they would like to hear from you.

To boost reputation, you want the signals and metrics that indicate engagement to remain high. So make an effort with your email marketing and really harness this uniquely personal channel. 

[K] Don't tempt the spam filter with spam trigger words

The spam filters are primed to pull emails that use particular words and phrases that are associated with classic spam scam campaigns. They will be scanning for these in the subject line (mentioned above) and the body of your email. I think you can imagine what some of them would be but here are some examples:

HubSpot has a very helpful list of these words that are associated with pushy or manipulative communications. 

[L] Limit the number of links that you include in your emails

If you are concerned about being identified as spam you need to use links in your emails really carefully. Remember a spammer only gets one chance to get an unwitting recipient of their email to perform an action.

That is why they cram their emails with links. As a legitimate emailer, you are fostering an ongoing interaction, so you do not need to be so desperate.

Learn from pro email marketers and encourage your subscribers to click a single outbound link to a landing page, where subscribers can then transact or obtain further information. 

[M] Dodgy scripts  will make your emails appear...well...dodgy

Dynamic scripts using JS or Flash sound smart but are a red rag to a spam filter that will see them as very risky.  You can encounter this problem with search engines too.

Some spam filters are so sensitive that even HTML will trigger them. For this reason, it is well worth stripping down your emails to the minimum HTML necessary and including a plain text version of your message so your email gets to as many subscribers as possible.

If you must do the multimedia thing provide an outbound link to your videos or image-rich content

[N] Attachments are an absolute no-no

If you have ever had to eradicate malware from your computer, you will be aware of the pain that clicking on the wrong email attachment can cause.

This is why spam filters no longer leave emails with attachments to chance. If there is a resource or download you want to share, direct your users to a landing page with the relevant information. 

[O] Purchasing third party email lists is a recipe for disaster!

It may be tempting to boost your subscriber numbers by purchasing an email list, but it is likely to end up getting you blacklisted.

This is because these recipients never opted into your email subscriber list and are not expecting a communication from you. It is highly likely that large numbers of these users will perceive your email to be spam.

And if enough of them say you are spamming, you will be blacklisted. Additionally, many purchased lists have emails that are included again and again and are recognized by spam filters. Just say no.

So there you have it, some straightforward common sense advice for building your sender reputation for a long-term boost in deliverability

As you can see, there isn't anything too mysterious in keeping your email domain reputable.

The chances are if you are running well planned and targeted campaigns, you will be enjoying the type of engagement that will reassure spam filters and build your email domain reputation.

However, every so often even the most scrupulously managed email campaigns will get marked as spam. Don't let this get you down by steadily working on your sender reputation - you are playing the long game!

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

Is Affiliate Marketing a Pyramid Scheme

I've decided to write this article because a lot of people are reaching out to me through the site or on social media to ask “is affiliate marketing a pyramid scheme?”, and I think it's worth putting an answer out there with my thoughts on the legitimacy of affiliate marketing.

If you are considering taking the leap into starting your own online business with affiliate marketing, you will want to be completely sure that this type of business ownership is 100%  legitimate and safe.

After all, the "Start An Online Business scam" is one of the biggest scams going these days!

The internet can be a murky place to make money so it's no surprise that when you look at the level of monthly income that can be generated through affiliate marketing, for some people it may seem too good to be true. 

In this concise article, I hope I can provide reassurance that building an online business through affiliate marketing is not a scam but is rather a very satisfying way of legitimately obtaining financial freedom.

The takeaways are quick and simple and should make spotting online scams that little bit easier.

So let's get into this!

To give you the quick answer, no, affiliate marketing is NOT a pyramid scheme

But if you want to see my workings out, you'll need to keep reading. 

The easiest way to demonstrate that affiliate marketing has nothing to do with pyramid schemes is to explain what a pyramid scheme is.

What is a pyramid scheme?

A pyramid scheme is a rogue investment scheme, program, or business proposal that is reliant on recruiting an ever-increasing number of investors who are then sent out to gather further investors. At each level of these fraudulent schemes the number of base-level investors increases, forming a pyramid, with money funneled upwards to pay dividends or earnings to earlier investors.

They also are known as franchise fraud and are closely related to the outlawed Ponzi schemes, and are usually illegal because pyramid schemes are unsustainable and participant investors will eventually run out of people to recruit and profits dry up.

Pyramid schemes often appear obvious only after they have collapsed.

This is because these schemes have different guises and almost always present themselves as legitimate businesses, appropriating names and terminology from the business world to deceive unwitting participants.

So it is understandable that people may be concerned that affiliate marketing is a type of affiliate scheme and be cautious to set up an online business because of this. 

Affiliate marketing is a legitimate business model for credible, profitable owner-run businesses

Fraudulent pyramid schemes and similar enterprises rely on the recruitment of new participants for their growth rather than the legitimate marketing and sale of worthwhile products and services.

They prey upon the desire people have for finding ways of generating income for themselves and building productive lives. 

Affiliate marketing could not be further from pyramid schemes and is simply a form of digital marketing where the products and services of a company are marketed online, in return for a commission from the company.

The commission is never greater than the value of the product or service promoted and users who are referred to the company's site visit freely, according to their own interest.

Affiliate marketers build and own online publishing businesses, producing the content that potential customers require to make a decision on purchasing a particular product.

The content produced may be an informative guide or product review, anything that will be of use in helping a user find and select the products that are right for them.

You will find affiliate marketers making money by promoting the products and services of leading companies like Amazon, eBay, and TripAdvisor.

The affiliate program is never set up through an intermediary or third party, everything is open and direct. 

affiliate marking

The Amazon associates program is one of the most popular platforms, especially for beginners. It's easy to join and easy to start making passive income quickly.

Full-time blogging builds profitable businesses with passive income from the ground up

With affiliate marketing, you are building your own business rather than investing or partnering in someone else's venture. 

Affiliate marketers start their websites in different ways. For some, it is a natural progression of a blog written about a passion that attracts a sizable audience.

Other affiliate marketers are adept at finding a niche interest or area of knowledge where they can help users by providing authoritative content.

Some affiliate marketers are true investors, outsourcing all aspects of running their websites to a skilled team of content marketing professionals. Whatever the way the business is run, it is 100% owned and operated by you. 

You can earn money as an affiliate marketer in a variety of ways.

Unlike clandestine pyramid schemes, you are 100% in control of how you generate an income online with affiliate marketing. 

When I think about it, there is no official rulebook or method for making money from affiliate marketing.

You don't need to join a program or pay someone to show you as there is so much you can learn for free online. 

In addition, you can join any, or as many affiliate marketing programs as you want.

Nothing is prescribed or restricted as long as you abide within the terms and conditions of the affiliate program's agreement.

blogging income report july 2021
My last income report was over $33'000 Take a look

When it comes to making money, affiliate marketers with a website that has good traffic are not limited to affiliate programs for generating income.

You will also find affiliate marketers earning advertising revenue and even selling their own products and services through their sites.

They can also expand onto YouTube, or into email marketing.

And the best bit is that once you have produced a piece of content it can generate traffic and earn for you, long after you hit the publish button. 

If you want to learn more about how full-time bloggers and affiliate marketers earn their income why not read my article "How do bloggers make their money?"

There's no recruitment of 'investors' here, more than likely you will be the one paying writers and other content creators to help you grow.

I want to emphasize that affiliate marketers are running their own, legitimate businesses, rather than participating in a scheme or program which requires other people's money to survive.

This means that most of the time you will be pulling long hours by yourself or coordinating the efforts of a hired team that includes web designers, copywriters, graphic designers, and social media experts. 

Is Affiliate Marketing a Pyramid Scheme

My key pointers for spotting an online pyramid scheme

I hope this article has helped clear things up for you and left you confident that affiliate marketing is legit. 

However there is nothing to stop a pyramid scheme posing as an affiliate marketing opportunity, so to help you stay clear of unscrupulous online businesses, here are 8 quick points that will help you spot pyramid schemes and other online scams. 

#1 Pyramid schemes often have lots of hype. 

There will be many online seminars,  multimedia presentations and aspirational testimonials but little actual information about the company or its business model.

#2 The commissions you earn from sales are greater than the value of the product.

This is a waving red flag for a pyramid scheme and may fail a test of legality.

#3 You get more commission for recruiting people than from selling the actual product.

This is an indication that the real business model you are participating in is getting new recruits to pay fees and buy stock rather than selling a product or service. This is not sustainable long-term.

#4 An absence of contact details or support.

Legitimate businesses will be transparent and available, providing a timely response to your queries or concerns.

#5 Stories of large income earned online with little explanation of how the money is made.

I find reading accounts of people who have established successful legitimate online businesses inspiring and informative as they often provide income reports and detailed explanations of what worked for them.

However, Facebook ads with people in designer clothes or on beaches with the phrase "Start your Online Business" attached are likely to be dubious.

#6 Paying to join an affiliate programme.

An absolute no-no. Companies pay the affiliate marketer, not the other way round.

#7 Programmes that offer turnkey packages that are overpriced.

If you're new to affiliate marketing, a company that provides the website, branding, and content to get started seems like a great deal.

However, you will probably spend less money and get better results by arranging to build your website yourself, and you'll also own the domain which is vital!

#8 You have to recruit new people to the programme to get paid.

If your primary means of making money in a program involves roping in other people to be part of the program, you may be investing in a pyramid scheme. 

I've found that taking the time to research and read a wide variety of information has helped me swerve from online scams.

We are fortunate to be in a time where there are so many easily accessible resources and options for learning how to start a legitimate online business.

When I was getting started, reading blogs and income reports and learning from great YouTubers really helped me gain an understanding of what running a successful online venture would entail.

I've never relied on any single source of advice and information and do not advise that you do either. That's why I make the effort to share my journey here, too. 

If your looking to start affiliate marketing and would like a trusted course that shows you a clear path to success.

I can highly recommend my good friend Morten from Passive Income Geek course. Price here!

His story is real and he walks the walk.

He doesn't just sell a course he actually owns and runs a very successful portfolio of websites including Godownsize.com which earns over $30k a month passively.

Don't let the pyramid schemes or scams deter you in your search for passive income. 

It's a shame that with so many legitimate opportunities to earn life-changing sums of money online, people set up exploitative scams that make other people the merchandise.

Don't be discouraged. Keep learning and experimenting and I am sure that you will soon find that your online business is off the ground!

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

affiliate marketing vs MLM

When you are looking to establish a side hustle or passive income stream the options for doing so can seem endless, and a little bit confusing.

It can be really hard to know where to sink your time and money in the hope of a decent return.

I get a lot of people reaching out to me online or on social media to ask if a particular scheme or programme is a viable option for providing the life-changing income you can enjoy with an online business.

In particular, people are desperate to know if affiliate marketing is the same as Multi-Level Marketing (MLM) and understand the differences and legitimacy of both types of business. 

I thought I would wade in and help clear up the differences between affiliate marketing and MLM so you can see where the two stand and make your decisions on what is going to work for you.

So this article is going to be a quick and concise stand-off of affiliate marketing vs MLM with the key takeaways you need to identify each kind of venture and the advantages and disadvantages you need to know for both.

Ready? Let's get into this!

What is affiliate marketing?

Affiliate marketing is a type of online or digital marketing in which businesses pay a fee or commission to an affiliate marketer to generate sales or refer traffic to them from their (the affiliate marketers) website. 

affiliate marketing vs MLM

The type and nature of the affiliate's marketing agreement with the companies they promote can vary greatly with the company's commission per sale or referral. 

As an affiliate marketer, you are promoting products and services as your primary activity, creating informative content that will help enquiring users evaluate them and potentially buy.

Affiliate markers have websites, social media, YouTube, and even email available to use for their marketing efforts and have to be adept digital marketers to maximize the reach and engagement of their content and therefore their profit. 

The content created by affiliate marketers is crucially centered on a particular interest or niche that is relevant to the products and services they promote.

These marketers build expertise in providing the useful informative information that people search for when they want to buy a product.

This makes their content valuable to the companies who work with them. 

And what is Multi-level marketing (MLM)?

Multi-level marketing is a sales scheme where unpaid participants are recruited to promote and sell a company's products and services. They also earn a commission on the sales they generate, usually from selling the company product to end-users as well as people they are encouraged to aggressively recruit into the business model.

MLM marketing

MLM sellers also earn a commission from the sales of their recruit which is described as passive income by some multi-level marketers. 

The companies behind multi-level marketing are typically direct sales companies that create a pyramidal structure for downshifting their products quickly.

I stop short of describing these programmes as pyramid schemes, as some are longstanding and legitimate as I explain below. 

Understanding the difference between affiliate marketing and MLM

You may think that affiliate marketing and MLM are similar types of online business and that you can choose either to make a significant profit.

However, despite both involving marketing and commissions, they could not be more different in motivations, the work required, and outcomes.

Let run on my take on what makes them different

1. Affiliate marketing vs MLM structure

Multi-level marketing is a programme provided by a single company that participants join to work for free and earn a profit share in the form of commissions from direct sales. 

Most MLM schemes are turnkey packages where participants receive products to sell, sales training, marketing materials and a website for a membership fee. 

Affiliate marketers are responsible for building their websites and undertaking content marketing campaigns within a specific niche to generate a specific online audience.

These marketers then apply to relevant affiliate programmes of a range of businesses to provide links that can earn them commissions if their site visitors click on them.

With affiliate marketing, everything is built by the affiliate marketer from the ground up.

2. Affiliate marketing vs MLM ownership

MLM is often sold with the promise of business ownership, but in reality, the participants rarely own any of the marketing materials, stock, or their website, that may be hosted in a sub-domain of the company site.

Everything is contracted and able to be retrieved from participants if they walk away.

Affiliate marketing grants you sole ownership of the websites you build and host.

You are essentially an online publisher who earns revenue from the companies that you work with.

Ownership is important for me, all the intellectual property in my site is my own and at my disposal to sell if and when I want.

3. Affiliate marketing vs MLM tasks

MLM business owners are trained in online and offline direct selling through a crafted program of seminars, books and on the job training.

If the product is physical, they will have to hold stock and sell it directly or via e-commerce.

MLM companies often prescribe how the product is to be sold and prevent participants from selling in other, novel ways.

Affiliate marketers have less pressure to directly sell or conform to a prescribed way of operating their business. There is no offline, face-to-face selling, all business activity is carried out digitally.

As long as an affiliate marketer adheres to the terms and conditions of the programmes they join, they can do what they want.

Unlike MLM, they also are under no pressure to recruit new people to the programme and to meet specific sales targets 

4. Affiliate marketing vs MLM choices

MLM is heavily controlled by the parent company, which will dictate how each participant's satellite business should be run.

Revenues only come from selling the product to customers and the people you recruit to join the scheme.

The arrangement may place restrictions on other business activities that can be operated at the same time as the MLM business.

The products are also specified, and even though the stock has been purchased you are still obligated to sell it for the price recommended by the company.

An affiliate marketing business has far more scope. Alongside the commission from promoting products on my blog, I can generate revenue through ads, work with multiple companies, or sell my products like the POPCORN web theme I've just released.

I am free to consistently build and innovate my businesses and take them in the direction I want. 

Are MLM and affiliate marketing legit? 

Many people have heard stories of people losing a lot of money through investing in MLM programmes.

But MLM is a legal and legitimate business model.

Though you can end up spending a lot of money on stock, training, admin fees as well as the regular overheads of rubbing a business, an MLM business is not necessarily a scam.

is affiliate marketing a scam

There are some reputable examples of MLM companies that have been trading for decades like Avon, Mary Kay, and Kleeneze.

These companies have well-structured programs that support participants to make a genuine profit.

However, within even legitimate companies there are horror stories of scams where someone within the hierarchy of the organization is siphoning off funds, leaving more junior members with nothing to show for their hard work. 

Thankfully affiliate marketing has a good reputation and is largely scam-free. 

And really with this business model, you are truly working for yourself.

With far more control over the business model, your way of working, and the products you promote, I think it is easier to develop a decent income stream without the pressure and obligations of conforming to a program. 

Both affiliate marketing and MLM require you to be a self-starter to get your venture off the ground.

Without a lot of effort and personal sacrifice, you are unlikely to see much in the way of profit from either type of venture.

A quick run-through of what I think are the advantages and disadvantages of MLM vs Affiliate marketing

As this entire blog is about affiliate marketing we will focus on the pros and cons of MLM. You can learn all about the ups and downs of affiliate marketing on my YouTube channel:

Key advantages of MLM

Need-to-know disadvantages of MLM

For me the freedom and ownership that comes with being an affiliate marketer are unrivalled.

Ownership is the number one advantage of being an affiliate marketer. It gives me the liberty to build the businesses I want and develop passive income streams from the published evergreen content I generate.

Yes, the early days were hard and lonely, but thankfully I am at the stage where my growth and direction is completely unrestricted.

Affiliate marketing is not for everyone but I have found that it helps you build strong business and marketing skills that you can use in so many ways.

And with no financial hurdles to getting started, you can simply go ahead and begin. 

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

report stolen blog content

They say imitation is the sincerest form of flattery, but sometimes copied content is just downright theft!

The last thing a website that you have worked hard to make authoritative and engaging needs, is to find its content has been duplicated elsewhere.

Yet some unscrupulous individuals, spammers, and scraper bots will think nothing of stealing whole pages of original content and blogs from your site to furnish their empty or worse still, spammy pages. 

Unfortunately, if this happens to you, it can't be ignored.

Though search engines are increasingly sophisticated when it comes to discerning duplicate content, you may find that your site ends up with the blame and any penalties that might be incurred. 

This means that if you find that you have had content stolen, you'll need to know how to alert Google to the problem so that your site is not negatively impacted.

Getting this sorted favorably might sound like an impossibility, but if you act promptly, you could have a resolution to this issue within days. 

In this article, we'll look at how you can go about reporting stolen content to the search engine and how you can prevent content thieves in future. 

Ready? Let's get into this!

Don’t ignore a copied content issue!

Stolen or duplicate content can be problematic for your site in many ways, but most importantly because the thieves can get off scot-free, while your innocent site languishes in the rankings.

The key symptoms of a copied content issue include a nasty dip in the SERPS and being outranked by the plagiarized content.

Some website owners only become aware of a crafty duplication by being hit hard by one of Google's algorithm updates.

stolen blog content
Stolen blog content is money out of your pocket

Content theft can affect any site that can be read or scraped, and even if the content has a high page rank, page or domain authority and plenty of social shares, it is not immune from this adverse effect.

This is because if the stolen content is published in a more recent blog, article or webpage, the search engine bots may prioritize it as fresher, updated content despite your vintage original being right there!

Identifying malicious non-internal examples of duplicate content is still a bit of a blind spot for Google (despite the Panda update that was actively targeting duplicate content) and the content thieves are currently taking advantage of it.

Take direct action about content theft by reporting it to Google yourself

This is not the time to be shy and retiring or take a wait-and-see approach.

If you are concerned that your web content is being stolen, you need to first identify the theft and then report it to Google.

It’s a good deed to the search engine because, after all, it doesn't want to be delivering spammy copied content in its SERPs.

Let’s go through how to report stolen content to Google, step-by-step.

Step one: Use a plagiarism checker to identify the content that has been duplicated and its source.

Grammarly and Copyscape are well-known plagiarism checkers that can scan anything from a paragraph of text to your whole website.

Any duplicate content will be identified and highlighted with the offending domain.

Alternatively, you can copy and paste content from your site directly into Google to see where it is being used.

Step two: You can be polite and reach out to the website with the duplicate content, asking them to remove it. 

Sometimes, directly requesting that a site that has copied your duplicate content remove it is all you need to do.

They may not be aware that the content was copied as it may have been purchased or added by the original web designer.

Providing a chance for them to put things right, saves them from being penalized.

Step three: The identified copied content can be reported to Google as a legal request under DMCA law.

Since the late 1990s, the Digital Millennium Copyright Act (DMCA) has been enacted to protect all sorts of creative content on the internet from theft.

It is on the basis of the US copyright law that Google will act to tackle plagiarizers.

You report the stolen content you would like to be removed in accordance with DMCA for each Google service in which it appears.

If the content is ranked in Google search but comes from a Blogger site, you will need to make two separate requests. 

Step four: Once you have started your request, complete the requested information from Google.

This can be time-consuming but, providing accurate information will help Google identify and remove the offending content more quickly.

The short Google questionnaire that you will have to complete for each Google service that is affected includes the reason for reporting the content for removal and whether or not you are the copyright holder of the content. 

Step five: You will then progress to a further form where you can report the URLs where your content is being copied.

Check everything carefully before submitting your request. 

Here is the link to report copyright or stolen content to Google

report stolen content google
This is the form that starts the process

How long does it take Google to tackle stolen content that has been reported? 

Thankfully, Google is responsive, but it can take anything between a few days up to two weeks or more to have the stolen content removed.

Many website owners will see an uplift in their traffic as the stolen content is purged. 

You can also target the offending website directly by drafting a DMCA takedown notice in the first instance and looking up the web host of the site to submit a DMCA takedown request there.

report copyright
Bing - Copyright form link here

This method is often less effective though as hosts vary in their responses and interpretation of the law. 

Prevent content thieves from returning by protecting your content from theft

Thankfully, there is some great software that you can use to prevent your content from being stolen.

Many of these programs can ringfence your site content to protect it from scraper bots that scrape and steal content on the internet, or continuously crawl and monitor for new instances of duplicate content.

Here are some of the available solutions.  

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

email open rate

We're going to take a look at what a good opening rate for email should be. 

Email marketing has emerged as a highly effective way of driving traffic to your site and engaging and selling to an online audience.

Despite being around for donkey's years, this form of direct marketing is only now getting the attention it deserves as people recognize that it's for way more than pushing your latest blog to someone's spam folder!

Affiliate marketers like you and me are recognizing that a subscriber list is a significant asset as Email Service Provider (ESP) platforms can be used to generate massive traffic and revenue with targeted online and offline campaigns.

Once you know how to work and grow your list you will be in the position to use email as a supplementary channel for your affiliate marketing that is 100% owned by you.

Before we get started: if you are wondering how email campaigns are relevant to your fast-moving affiliate site, then you need to get up to speed on why email subscriber lists and email marketing matter to affiliate marketers by reading

“How to get your first 5000 email subscribers”

All set, email subscriber list in hand and ready to take notes on what a good email open rate is?

Then let's get into this!

In this article, I am going to explain to you why email campaigns are only as good as their open rate.

For many marketers, the leap from accruing a decent email list to managing responsive and highly transactional campaigns at scale is overwhelmingly large.

And even if you have had success gathering names and email addresses, your email campaigns may be sinking like a lead balloon.

For business people like us, ROI counts, so knowing a bit about metrics like email open rate can help you assess if your efforts in email marketing are worthwhile and help in assessing the effect of any tweaks you make to your campaign.

If you are not sure what an email open rate is, an email open rate is simply a percentage of the number of email subscribers who open a particular email out of the total number of subscribers on your email list. The email open rate can also be calculated for a specific email, email campaign, or your entire mail list.

Your email open rate is the key metric for assessing your campaigns and will vary with each email you send.

convertkit free plan

I use Convertkit and started with their FREE plan and then upgraded as I grew.

A good email service provider should give you a detailed report for open rates and average click through.

Why is your open rate so valuable?

When it comes to email marketing, your email open rate is a vital sign that lets you know that your campaign is alive and kicking.

The email open rate is an almost direct measurement of user engagement with your email marketing meaning you can use it to instantly determine if you have a viable campaign or one that is dead on arrival.

To add a little more detail to what an email open rate is we have to add in a couple of other factors beyond simply how many people you sent the email to. 

email open rates by industry
Image credits here

The formula for calculating email open rate is:

The number of unique opens / (the number of emails sent - bounced emails) = email open rate.

The percentage you end up with will determine if your email marketing is on track.

For example, a very low open rate would indicate that your email content does not work for the subscribers you have; either you have targeted the wrong people or you have sent them something they do not want.

You may also have a large number of people who are unengaged and may need to be removed from the lists.

This type of inactive subscriber who never clicks on your emails should not be held onto for long as they can increase the likelihood of your email address being flagged by spam filters which can be hard to recover from.

So you can see that the open rate is an indicator of the health of your email list. 

How do I know what a good open rate of email campaigns is?

When you calculate your email open rate percentage you need to know the significance of the figure you come up with.

After all, a 100 or even 50 percent open rate is relatively rare.

The most effective way of doing this is to come up with some type of open rate benchmark that sets a standard for the open rate, so you can gauge the success of various emails and campaigns over time.

Benchmarks are a great way of measuring your performance against a commonly accepted standard.

Open rate benchmarking usually varies between industries sectors and the types of audience being engaged. 

Use the common benchmarks and average opening rates provided by your Email Service Provider (ESP) to set a reasonable target for your email marketing campaigns.

What is the average email open rate?

Email service provider Campaign Monitor suggests to its users that the average open rate in email marketing can lie anywhere between 15 and 25% in a list that is well managed and up to date. 

email open rate
Looks like I'm doing ok then!

I think if you are consistently getting 1 in 4 of your emails being opened, read and hopefully acted on, you are doing well. In reality, the real-world rates may be far lower.

The 15-25% range is generally accepted in the email marketing industry but can vary widely depending on the type or subject of the emails you send.

But the industry does affect the open rate of your emails, so if you are blogging in the automotive sector you should expect an open rate of about 17% whereas emails about the arts or entertainment have an average open rate of just over 33%.

Charities and religious organizations are known to command even higher open rates.

Apart from industry, let's take a look at other factors that affect email open rate. 

If you are scratching your head at a persistently low open rate, I think that it is important to remember that benchmarking isn't a precision science and other factors will come into play.

For example, as your email list lengthens, the email open rate gradually drifts down.

The other factors to be aware of and perhaps tackle in some cases include:

There are other key email marketing metrics you need to know. 

When I first started out using email marketing, the opening rate was the headline metric I could instantly see and interpret.

But one of the great things about a decent Email Software Provider (ESP) is that they provide very detailed analytics to let you know everything you need to know about what is happening with the health of your email list and campaigns.

Here are 6 key email marketing metrics that it is well worth casting your eye over: 

  1. You want to keep up to speed with your list size. Simply, the more people you have opted-in with, the larger the number of unique opens you will receive. 10% of a 50K email list opening your emails is more than 25% of a 5K list. You also want to regularly weed out inactive users.
  2. Bounce rate will give an idea of the deliverability of your emails. Most of the causes of a high bounce rate, like a subscribers email inbox are full, are outside your control. However, if an email is too large, the bounce rate can be tipped. 
  3. Click-Through Rate (CTR) is always a critical metric for conversions. CTR is always important to check as it will tell you how many people are clicking on the links in your emails.
  4. Conversion Rate is all about your bottom line. In email marketing, the conversion rate will tell you how many of your subscribers are following through to complete the desired action and ideally transactions.
  5. Keep a close eye on your spam percentage. The spam percentage will tell you how often your emails are headed to spam, most ESPs will alert you if this metric is too high. 
  6. Opt-out/Unsubscribe Rate. This is the number of people who no longer want to receive your emails. If this runs high, you may need to adjust your opt-in, so it is more targeted.
email open rates

Do your email open rates need a boost?

The sign of a good email marketer is that their open rates will never be high enough until they are 100%.

And like our websites, it's the little tweaks and adjustments that can optimise your open rate.

Here are five key ways I've found to lift your open rate. 

I hope that this run-through on open rates for your email campaigns has given you some food for thought.

How email marketing dovetails with affiliate marketing is still evolving and I am definitely drawing from the playbook of experienced email marketers for ways in which I can make this channel effective. 

What I have found is that if you want to create high converting email campaigns,  you cannot take your eye off the ball.

Remember it's all about serving your subscribers with what they actually want and creating tailored and engaging communications that will generate the revenue you are looking for. 

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

headline generators tools

There is nothing more frustrating than being stuck with dense writer's block when it comes to getting your content production underway.

If you are anything like me you will start with the headline or title and let the rest of the content flow from there. 

But…

After years of blogging, I still find myself stuck on creating blog headlines that sound authentic and engaging.

There are just some days where it's hard to do the mental acrobatics that keeps my content fresh and original.

And when I have a block at the start of the article it can create a real backup in keeping my content plan on track. 

So, How do you write catchy Blog Titles?

Well, I'd like to share with you some interesting tools I am experimenting with right now that claim to be able to serve up the high-converting headlines your content needs.

They are called headline generator tools and they provide an automated solution for creating as many blog titles as you need, whenever you want.

You may not have come across them online but there are actually a lot of them out there and I've gathered 10 of the best headline generators to share with you here.

Watch my Youtube video on this topic below!

https://youtu.be/n5lDJkr_RNM

Let's cover the key points about headline generator tools

What are headline generator tools?

Headline generator tools are a type of simple writing software that is designed and engineered to generate a blog title that features keywords that you provide.

They are also known as blog title name generators, blog title generators, blog post title generators, and simply,  title generators.

How do title generators work?

Most of the blog title generators we will take a look at are in the form of a webpage where you type in your keyword, hit ENTER, and wait for the generator to come up with something snappy.

Most either give you one suggested title at a time or a list of titles that you can pick your winning headline from. 

At the backend of these sites, the software used to create headline generators can vary massively, depending on what the developers have “trained” the title generator on. 

Some headline generators have a limited database of words and phrases that the software will spin into new titles featuring your keyword.

Alternatively, more complex title generator tools use Natural Language Programming (NLP) and deep learning to produce high conversion titles.

So with blog title generators, you will find that they vary massively in the sophistication and quality of the results you get. 

Are headline generators ArtificaI Intelligence?

In some ways, headline generators do class as an artificial intelligence writing tool, as the software generates the titles without any human input.

However, compared to other short-form and long-form AI writing tools, a title generator is pretty primitive. 

Remember, AI writing tools can also generate the high converting headlines you need.

If you are interested in AI writing tools, why not take a look at my article “Top 10 AI Writing Tools and Software” where you can see writing software that can generate whole blogs as well as the titles you need.

I have included one or two AI writing software as they create blog titles and headlines excellently. 

Are headline generator tools spinning content?

Most blog title generators are closer in programming and performance to automated content spinners.

As you will see, the results you get with these writing tools can be just a little bit unnatural, but you are likely to get just what you need for short-form content like a title.

So, let's get into these 10 amazing headline generator tools

If your creative juices have run dry or you are feeling experimental, these are 10 of the most reliable title generators on the web.

To save you the hassle, I will test these out, generating titles that feature the keyword POPCORN for my super-fast affiliate site bestcornpopper.com!

#1 : HubSpot Blog Topic Generator

blog idea generator

#2 : SEOPressor Blog Title Generator 

Blog Title Generator


#3 : Fat Joe Blog Title Generator 

fat joes blog title generator
title generator


#4 : Title Generator 

blog-title-generator


#5 : Capitalize My Title - Blog Title Generator 

blog-title-generator

#6 : BlogAbout by IMPACT

blog title generator


#7 : The HOTH Headline Title Generator 

title tag generator


#8 : Zyro Blog Title Generator 

blog title generator

#9 : SEMRush Title Generator 

semrush title generator


#10 : Tweak your Biz Title Generator: 

URL: tweakyourbiz.com/title-generator

title generator


Remember blog titles are not an afterthought

The composition of your blog title is not only important for catching the attention of the user, but also informing the search engines of what the article is about.

Creating a successful blog title is about striking a balance between displaying your keyword and demonstrating relevance and creating an exciting engaging headline that your reader will not be able to pass by. 

I think that these headline generator tools are great for getting some interesting ideas, but I find that with tools, automation, and AI, you are still going to have to put in some effort to generate the perfect title for your posts.

So try out these amazing headline generator tools, but be prepared to tweak and tweak again, to get your titles just right!

Before you go!

If you're looking to start a new website then maybe you should consider an aged domain. No waiting for that 7-9 month sandbox before you see some results. Get fast results by using aged domains. I recommend ODYS which is where I purchase mine from.

What's the fastest way to monetize your blog? Display ads of course and you can't go far wrong with Ezoic. You can also join their program with a small and even brand new website. By using my link to their Access Now program you'll get quick access to high-paying display ads for your website. Start earning money today! Sign up here.

and finally...

All websites need one thing. Content, whether that be outsourced content like I get from BuySellText or AI software that will write it for you like Jarvis.AI. Currently, the best tool out there if you like AI software.

If you can't see the tool or resources you need here. Check out my resource page which is packed with helpful tools, software, and apps that can help you maximize your revenue and grow your website faster. Many of which are discounted if you click my affiliate link. See my resources page.

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Being an affiliate marketer and earning a passive income is NOT a get rich quick scheme. All the work I do takes time. CarlBroadbent.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon and other affiliate programs.
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