Amazon’s Influencer Program has introduced a way for content creators to showcase products reviews through video carousels.
These carousels appear next to items on Amazon, giving influencers a chance to share their thoughts on the products and earn commissions.
An example is below
There are two main types of carousels: upper and lower. The upper carousel is typically more visible and can display between 5 to 20 videos.
It’s a prime spot for influencers to get their content seen by potential buyers. The lower carousel, found further down the product page, may contain additional videos if the upper carousel is full or not activated for a particular item.
Key Takeaways
- Amazon carousels allow influencers to showcase products through video content
- Upper carousels are more visible and can contain up to 20 influencer videos
- Placement in carousels can impact an influencer’s ability to earn commissions
- A good thumbnail can help draw attention in the placements
- Carousels can be taken away by Amazon and can change with no notice
What is a Carousel?
A carousel is a spot on Amazon product pages where videos are shown. These videos help shoppers learn about items they might want to buy. Carousels are key for Amazon influencers, as this is where their videos appear next to products.
Upper and Lower Carousel Types
There are two main types of carousels: upper and lower. The upper carousel is near the top of a product page. It used to be just for brand videos, but now it can include influencer content too. The lower carousel is further down the page and often has more influencer videos.
How Carousels Change
Carousels are always changing. The number of videos in an upper carousel can shift from 5 to 20. Right now, some upper carousels show 20 videos, but this could change at any time. The placement of influencer videos has also changed over time.
Upper Carousel Space Today
As of January 2025, upper carousels can hold up to 20 videos. This means there’s more room for influencer content, but also more competition. The ideal situation for an influencer is to find a product with an upper carousel that has few or no other influencer videos. This gives the best chance for views and sales.
Getting the Most Out of Video Placements
Upper Carousel Display
The upper carousel is a key spot for video content on product pages. It sits near the top of the page, making it highly visible to shoppers. This prime location was once reserved for brand videos, but now includes influencer content as well.
Past Video Positioning for Content Creators
Previously, influencer videos appeared in a separate “Related Videos” section lower on the page. This area was distinct from the upper carousel used for manufacturer content. The placement created a clear divide between brand-produced and influencer-created videos.
New Video Locations for Influencers
Video placement has changed recently. Many influencer videos now show up in the upper carousel alongside brand content. This shift gives influencer videos more prominence. Some products may only have a lower carousel if the upper one isn’t activated. In these cases, all influencer videos appear further down the page.
- Upper carousel: Best for visibility and sales
- Lower carousel: Less ideal but still generates commissions
- No carousel: Limits video exposure significantly
The most profitable scenario is finding a product with an active upper carousel containing few competing videos. This setup increases the chances of views and sales for influencer content.
Top-Tier Video Placement on Amazon
Earning Potential Through Commissions
Amazon influencers can boost their income by securing spots in the upper video carousel. This prime location sits next to products and catches shoppers’ eyes.
But remember a brand can upload 5 of their own videos which will reduce your chances of making a commission.
Product Video Placement on Amazon
Finding Video Carousels
Amazon uses video carousels to showcase product-related content. These carousels appear in two main locations: upper and lower. The upper carousel sits near the top of a product page, while the lower carousel is found further down.
Upper carousels can display between 5 to 20 videos. This number changes often. They typically show up when a product has a video icon next to its name.
Lower carousels appear at the bottom of product pages. They may contain multiple pages of videos.
Video Types and Positioning
Upper carousels used to be reserved for brand-made videos or paid influencer content. Now, they often include Amazon influencer videos too.
Lower carousels mainly feature Amazon influencer content. These are useful when a product doesn’t have an upper carousel active.
Videos in upper carousels tend to get more views and sales. Products with only lower carousels may not be as profitable for influencers.
The best scenario for an influencer is to find a product with:
- An active upper carousel
- A brand video present
- Few or no other influencer videos
This setup offers the highest chance of earning commissions. But remember, carousel layouts and rules change often on Amazon.
Spotting High-Potential Opportunities
The best scenario for an influencer is finding a product with:
- An active upper carousel
- A brand video present
- Few or no other influencer videos
- And a product that sells well all year round
This combination offers the highest potential for earning commissions. With less competition, an influencer’s video is more likely to be seen and clicked.
Products with many influencer videos in the carousel can make it harder to stand out. The first few spots tend to perform better than those further down.
It’s important to keep an eye on changes to the carousel system. The number of videos shown and the placement rules can shift, affecting earning potential.
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