After you read this short guide to Ahrefs alternatives, I’m confident you’ll find your new favorite tool.
Before we dive in, I wanted to share that SEMrush is my personal favorite. If you’re pressed for time, I highly recommend jumping straight into using SEMrush. In my opinion, it’s the best SEO tool available, and you really can’t go wrong with it.
If you’re curious about why SEMrush is my top pick, and all the other Ahrefs alternatives keep reading.
1. Semrush
Semrush is my top pick when it comes to alternatives to Ahrefs. It’s a go-to for anyone looking for a well-rounded SEO tool. With over 55 tools covering everything from SEO and PPC to content marketing and social media, Semrush has you covered.
Sure, it’s a bit pricier than some other options (see the latest prices here), but honestly, the features it offers make it worth the investment. One of the best things about Semrush is its keyword research capabilities. You can easily dig into what your competitors are doing and find new keyword opportunities to boost your rankings.
Competitive research is another area where Semrush shines. It gives you deep insights into your competitors’ strategies, which is super helpful for refining your own marketing plans.
The platform also offers solid reporting and analytics features, so you can track your marketing campaigns and make smarter, data-driven decisions. Plus, the user-friendly interface makes it easy to navigate, even if you’re new to all this. With plenty of resources available, getting started with Semrush is a breeze.
2. Moz Pro
Moz Pro is a fantastic tool if you’re looking to boost your search visibility and drive quality traffic (see new pricing here). Trusted by over 500,000 marketers, it’s packed with features designed to help you get ahead in SEO.
One of the standout features you’ll want to check out is the Keyword Explorer. It helps you find high-potential keywords by showing you search volume, difficulty, and potential reach, making it easier to create content that resonates with your audience.
Another handy tool is the Rank Tracker. It lets you monitor your rankings across various search engines, helping you spot trends and stay ahead of the competition.
You’ll also benefit from Moz Pro’s Competitive Research & SERP Analysis. This feature uncovers your competitors’ top keywords and best-performing pages, so you can craft content that aims to outrank them.
The On-page Grader is great for getting actionable recommendations to improve your page rankings and attract more qualified traffic.
Don’t overlook the Site Crawl feature, which performs in-depth audits and provides detailed error reports. It’s perfect for fixing technical issues and boosting your site’s performance.
To track your progress, Moz Pro offers Custom Reports. You can tailor these reports to highlight key metrics, which is ideal for client presentations or internal assessments.
Moz Pro also includes AI-powered features that provide insights to save you time, make data-driven decisions, and create user-centric content.
For on-the-go SEO analysis, the MozBar Premium extension is incredibly useful. It lets you research on-page elements and search engine result pages directly in your browser.
3. Ubersuggest
Ubersuggest is a great SEO tool if you’re after fresh keyword ideas and competitive insights. It’s known for its user-friendly interface and affordability, with plans starting at just $12 per month. Check the latest rates here.
One of its standout features is the “Keyword Ideas” tool. You can input a keyword to generate a bunch of long-tail variations, complete with details like search volume, average CPC, PPC competition, and SEO competition. You can easily filter through different keyword types, such as related keywords, questions, prepositions, and comparisons.
Another useful feature is the “Keyword Overview” report. It gives you a detailed look at individual keywords, including search volume trends, backlinks, domain scores, and top-ranking pages. This helps you understand the competitive landscape and spot potential ranking opportunities.
The “Content Ideas” feature is also handy. It shows you what content is already performing well in terms of traffic, backlinks, and social media shares. This can spark ideas for new content or improvements to what you’ve already got.
Lastly, the “Traffic Analyzer” tool lets you peek into your competitors’ SEO strategies. It shows data on their organic keywords, monthly traffic, domain scores, and backlinks. You can see how they’re ranking and check out their top-performing pages, giving you valuable insights to refine your own approach.
Overall, Ubersuggest is a solid choice for enhancing your SEO efforts, offering a range of features that are both comprehensive and easy to use.
4. Majestic
Majestic is a powerhouse when it comes to backlink intelligence, helping you build strong SEO strategies (view recent prices here). If you’re serious about improving your site’s link profile, Majestic has a lot to offer.
One of its key features is Trust Flow, which measures the quality of links pointing to your site. It helps you focus on getting high-quality, authoritative links. On the flip side, Citation Flow looks at the quantity of links, though it doesn’t measure their quality.
Another handy feature is Visibility Flow, which helps you find high-quality editorial links rather than just directory links. This can boost your site’s authority and visibility in a meaningful way.
Topical Trust Flow is also worth noting. It assesses your site’s relevance across over 800 categories, giving you insights into how well your site is positioned within specific topics or industries.
For those interested in analyzing web authors, Majestic’s Author Explorer is a great tool. It lets you dive into authors’ content, Trust Flow, and Citation Flow metrics, but keep in mind this feature is available on the Pro plan and above.
And if you’re looking to create custom applications, the Majestic API has got you covered. It provides access to extensive datasets, and agencies and specialists will appreciate the detailed documentation and connector library available to help integrate Majestic’s data into their own tools and platforms.
5. Mangools
Mangools is a fantastic choice if you’re looking for a user-friendly and budget-friendly alternative to Ahrefs. At just $49 per month (find updated prices here), it offers great value, especially for those new to SEO tools.
The interface is super intuitive, making it perfect for beginners. Users love its seamless design and easy navigation. Despite its affordability, Mangools is packed with powerful features that cover a wide range of SEO needs.
One of its standout tools is KWFinder. It’s highly regarded for its accuracy in keyword research, helping you find high-performing keywords with low competition—ideal for crafting effective content strategies.
For website analysis, Mangools has SiteProfiler. This tool gives you insights into your competitors, including their backlink profiles and top content, which can help you refine your own SEO strategies.
Another useful feature is LinkMiner, which offers detailed backlink analysis. You can explore your site’s backlinks and assess their quality, which is crucial for improving your SEO performance.
Mangools also includes SERPChecker, which lets you monitor keyword rankings on search engine results pages. This tool is great for tracking your SEO performance and making adjustments as needed.
Mangools is a well-rounded option for anyone looking for a comprehensive SEO tool that won’t break the bank. It’s particularly suited for beginners and those who want essential SEO features all in one package.
6. SERanking
SE Ranking is a robust SEO tool designed to simplify search engine optimization (see recent pricing here). It’s packed with features that make managing your SEO efforts straightforward and effective.
One of its standout features is the Keyword Rank Tracker. This tool allows you to track keyword rankings across different devices and locations with great accuracy, giving you a clear picture of where you stand in search results.
The Keyword Research tool is another gem. It helps you discover and expand on relevant keywords, including long-tail and related terms. This is crucial for targeting the right audience and understanding what your competitors are doing in both organic and paid search.
The Backlink Checker is also a key feature. It lets you analyze the backlink profiles of any website, looking at referring domains, anchor texts, and the overall value of backlinks. This is especially useful for keeping an eye on your competitors’ backlink strategies.
For competitive analysis, SE Ranking’s Competitors Competitive Research tool is invaluable. It provides insights into your competitors’ marketing strategies, showing you their target search queries and helping you stay ahead in the market.
The Website Audit tool is designed to spot both critical and minor issues that could affect your site’s ranking. It offers suggested fixes to help optimize your site’s performance in search results.
SE Ranking also includes an On-page SEO Checker, which evaluates how well a web page is optimized for specific queries. It provides detailed reports and recommended fixes to help enhance your on-page SEO.
To explore all these features, SE Ranking offers a 14-day trial with no credit card required, so you can test out its capabilities and see if it’s the right fit for your SEO needs.
7. Screaming Frog
Screaming Frog is a great choice if you’re looking for a powerful website crawler, especially for technical SEO audits. It works on Windows, macOS, and Linux, and it’s popular among SEOs and digital marketing agencies for its ability to analyze website architecture and pinpoint issues. Check current pricing here.
One of the standout features is its ability to find broken links, errors, and redirects. The SEO Spider tool can handle both large and small websites, giving you real-time data analysis so you can quickly identify and fix problems.
You can also use Screaming Frog to audit meta data. It helps you review page titles, meta descriptions, and meta robots directives, and it provides insights into hreflang attributes and duplicate content.
If you want to monitor your website’s performance, Screaming Frog integrates with tools like Google Analytics, Search Console, and PageSpeed Insights. This integration gives you a well-rounded view of your site’s performance metrics and user behavior.
There’s a free version available, but it’s limited to crawling up to 500 URLs. If you need to crawl more URLs and access additional features, purchasing a license will give you unlimited crawls and advanced capabilities. It’s a valuable tool for in-depth SEO analysis and comprehensive site audits.
Final Thoughts
These are some of the top alternatives to Ahrefs, each bringing its own strengths to the table. No matter which one you choose, these tools are well-known and widely tested by SEO marketers, so you can be confident they’ll get the job done.
Personally, my top pick is SEMrush for its comprehensive feature set and powerful capabilities. However, depending on your specific needs, you might find that one of the other tools better suits your requirements. I recommend trying out a few to see which one fits best with your SEO strategy and helps you up your game.
